Our Story
Like Charlie's founder, Jurren:
Together, we are breaking through the stigmas and taboos surrounding mental health. We achieve this by raising awareness for the subject and encouraging open conversations about mental health.
We sell clothing featuring colorful illustrations, stories, and inspiring quotes about mental health – all presented in a cool, positive, and lighthearted way. Additionally, we donate 5% of our profits to the MIND Us foundation, which is passionately dedicated to improving the mental health of young people.
It's clear that more attention needs to be given to this issue. Increasingly, people are experiencing mental health challenges, with one in seven young people in the Netherlands suffering from depressive symptoms.
I, too, struggled with my mental health for years and, during that time, was unable to talk about it. Fortunately, I later discovered that openness leads to improvement, and it was through this journey that my deep motivation for Like Charlie was born.
Who is Charlie?
Charlie is our character. Everyone should be able to identify with Charlie, which is why the character has the unisex name 'Charlie'. In addition, Charlie has distinctive clothing and a unique hairstyle. Charlie is, just like you, exceptional.
Charlie is authentic, does only what Charlie feels like doing, enjoys doing things in a slightly different way, and pays little attention to Charlie's surroundings. This is reflected in the T-shirts with backprint.
Remember: It can be done Like Charlie!
Who is MIND Us?
MIND Us is dedicated to fostering the healthy development of young people: to be vulnerable, grow, learn, and experience, enabling them to become more resilient and take control of their mental health.
MIND Us collaborates, encourages innovative initiatives, and ensures that the mental health issues of young people receive the attention they deserve. Together with young people, policymakers, municipalities, entrepreneurs, and scientists, we create a platform where young people feel seen and heard. A platform where their solutions lead to increased resilience and good mental health. MIND Us. Together for mentally healthy youth.
Learn more about MIND Us here.
Blogs
Various blogs are also written by Like Charlie about its clothing and the topic of mental health. You can read these blogs here.